Senior Interaction Designer
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a RUN supreme

Exploring what it takes to become an ultra endurance athlete

Road ID

RoadID

Today I received my new @RoadID bracelet, and wanted to share the concept behind this little piece of athletic jewelry. I generally do not like industries that market themselves based on fear, like many of the “child-safety” products on the market. But when running on the road for as long as I am (or will be in the coming months) it is nice to be able to comfort your loved ones that if the worst should happen, emergency first-responders would know everything they need to be able to help. A very small price to pay for that peace-of-mind.

If you’re interested in getting one for yourself, you could use the coupon number “ThanksMarc558087” which is good for $1 off any Road ID order placed by 11/27/2009. Simply click on the link at the bottom of this post to get the discount.