BACKGROUND: Running dozens of in-person small group studies with physical books and DVD’s every year, Venture wanted to decrease the cost outlay and close the feedback loop of measuring effectiveness.
ROLE: Managed the entire process from conception, architecture, recruiting, building, testing and measuring effectiveness.
GOAL: Build a mobile application and online CDN that delivers small group resources and measures user’s interactions.
First wanted to deeply understand the current experience of the small group learning environment, so spent concerted time researching and analysing off of the components that can be attributed to a successful group growing and spawning new ones. Then researched the technologies that participants already do in other scenarios that could be reappropriated into this setting.
Once the product use-cases were uncovered, a quick paper-based interactive mockup (using prototyping tools) of the user application was created and shown to small group leaders for their feedback.
After receiving validation, and refining conjectures about the initial use cases of the application, we spent time mapping out the system design of how groups would interact with each other and the content.
VISUAL APP DESIGN
Wanted the app to immediately feel familiar and intuitive to use. Therefore, since we were launching on iOS only, the visual design of the app heavily utilized Apple’s Human Interface Guidelines (based on the upcoming iOS 11 aesthetics).
On top of setting up and managing the AWS servers (and other integration services) I acted as the Product Owner, managing the backlog of all development tasks in addition to running the weekly sprints and daily scrum standup meetings.
As features were designed, I immediately put them into a clickable prototype using Marvel, then would run regular user testing sessions (both on-site and off-site) using Lookback to test user’s interaction while monitoring their facial expressions.
Small group leaders were identified as our target for best understanding group behaviors, and we found and vetted them through a series of emails, profiling surveys and phone interviews prior to including them in the testing sessions.
Throughout the development process I monitored user’s behavior, as well as the performance of the application, through a combination of Google Analytics/Firebase, Metabase, Fabric and Crashalytics.
PROJECT LANDING PAGE
A landing page was quickly created utilizing Twitter Bootstrap and hosted on GitHub pages in order to market our efforts to various stakeholders, in addition to using it as a funnel for testing participants.