Congo

Responsible for all efforts across mobile, web and backend SaaS platform that automates post-production of user generated video for brands.

Background

Initially scratching my own itch as a content producer, I set out to build a tool that automates the post-production editing and syndication process.

Role

Established a Delaware C-Corp, fundraised seed capital and led all technical, design and user experience efforts.

Goal

Enable the syndication of high-quality branded video, while simultaneously cutting the production efforts in more than half.

Process

Rapid product iteration through customer development, user testing and conversion optimization.