Portfolio

Metova

Mobile software development agency looking to expand service offering into product strategy and design. I overhauled the development workflow into a design thinking led organization, helping quadruple revenue.

Background

Having built many well known mobile applications early on, Metova wanted to build new strategy and design services into the company workflow.

Role

I was brought on as Creative Director to build the team and implement strategy and design-led operational practices across the entire organization.

Goal

Minimize the amount of up-front speculative estimation, ship/test MVP products to customers faster, and retain clients longer through trusted relationships.

Process

Each client would deep-dive into an initial strategy session with a core development team, then proceed into design thinking led rapid iteration development.