Mobile software development agency looking to expand service offering into product strategy and design. I overhauled the development workflow into a design thinking led organization, helping quadruple revenue.


Having built many well known mobile applications early on, Metova wanted to build new strategy and design services into the company workflow.


I was brought on as Creative Director to build the team and implement strategy and design-led operational practices across the entire organization.


Minimize the amount of up-front speculative estimation, ship/test MVP products to customers faster, and retain clients longer through trusted relationships.


Each client would deep-dive into an initial strategy session with a core development team, then proceed into design thinking led rapid iteration development.